PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Sap is a common crafting material in Deepwoken, harvested from trees. It appears as a sticky, amber liquid.
I have covered the most likely interpretations. Target Audience: New players trying to craft or complete quests. Short-Form Script (TikTok/Reel/Shorts - 30 sec) Visual: Gameplay of chopping trees in Erisia. Text Overlay: Stuck without Sap? Audio: Fast-paced lo-fi beat. "You need Sap to make Ale or complete the Carpenter quest, but here’s the fastest way. One: Go to Lower Erisia. Two: Find the big Pine Trees near the spawn beach. Three: Use an Axe. Not a sword. Swing three times. Four: Pray to RNG. Drop rate is about 20%. Pro tip: The ‘Logitech’ talent doubles wood drops. Get it first. Don't buy Sap from the merchant—it's a scam. Now go craft." Detailed Blog Section (For a Fandom Wiki or Guide) Title: Sap – Locations, Uses, and Farming Routes sap deepwoken
Deepwoken Sap guide , How to get Sap Deepwoken , Deepwoken Sapper build , Deepwoken crafting , Roblox Deepwoken tips , Deepwoken PvP build 2025 . Sap is a common crafting material in Deepwoken,
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
