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In its latest move, Natasha Nice UK has soft-launched a Manhattan outpost—not a flashy office, but a lean “product & partnerships” hub in Flatiron. Why New York? Because the city’s logistics, retail media, and fintech startups are drowning in fragmented data. Natasha Nice’s flagship product, FlowState , stitches together inventory, CRM, and fulfillment data in real time—without a single line of SQL required by the user.
Then came New York.
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With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year. In its latest move, Natasha Nice UK has