If you need a more recent (2023–2025) paper or one with direct empirical data on user behavior regarding “free movies on Prime,” let me know — I can help locate a specific citation.
This chapter specifically analyzes Amazon Prime’s dual model (subscription + transactional) and explains why certain movies become “free” temporarily — often due to licensing windows, promotional deals, or as a strategy to compete with ad-supported tiers (e.g., Freevee, formerly IMDb TV, which is integrated into Prime). movies on prime now free
Johnson, C. (2019). “The Online Television Industry: Aggregators, Platforms, and the Question of Control.” In From Networks to Netflix (2nd ed., pp. 221–238). Routledge. If you need a more recent (2023–2025) paper
Lobato, R. (2018). “Rethinking the TV Screen: Aggregators, Curators, and the New Television Ecology.” Media International Australia, 166(1), 45–55. (2019)
Here’s a well-regarded academic paper that, while not exactly titled "movies on Prime Now free," closely engages with the behind why certain movies become free on subscription services like Amazon Prime:
