This paper examines the enduring popularity of the 1996 film Jingle All the Way through the lens of online piracy, specifically its availability on platforms like 123movies. It argues that unauthorized streaming sites serve as de facto archives for niche nostalgic media, shaping modern holiday viewing habits while raising legal and ethical concerns. Using digital ethnography and content analysis, the study explores why consumers turn to such platforms for older, commercially undervalued films.
The Cultural Life of a Holiday Film: Piracy, Nostalgia, and “Jingle All the Way” on 123movies
This paper examines the enduring popularity of the 1996 film Jingle All the Way through the lens of online piracy, specifically its availability on platforms like 123movies. It argues that unauthorized streaming sites serve as de facto archives for niche nostalgic media, shaping modern holiday viewing habits while raising legal and ethical concerns. Using digital ethnography and content analysis, the study explores why consumers turn to such platforms for older, commercially undervalued films.
The Cultural Life of a Holiday Film: Piracy, Nostalgia, and “Jingle All the Way” on 123movies
