Google Ox -

While Google has not officially confirmed an update named "Ox," internal leaks and patent filings from the last 18 months suggest that a fundamental shift is coming—one that leverages the raw, stubborn power of an ox to solve Google's biggest current problem: Stale knowledge. According to industry analysts who have pieced together public statements from Google’s Search Liaison, Danny Sullivan, the "Ox" update is less about weeding out bad content and more about revitalizing old content.

The Panda penalized cheaters. The Penguin penalized spammers. The will penalize the lazy. google ox

The metaphor is simple: An ox is strong, slow, and methodical. Unlike a hummingbird (fast, agile) or a panda (cute, picky), an ox plows deep furrows. While Google has not officially confirmed an update