Faking Is Amateur ((top)) Today

The amateur fakes. The professional builds.

Because in the end, the amateur fakes for the crowd. The professional builds for the long haul. And the long haul has no patience for pretense. faking is amateur

Faking is amateur not because it is immoral (though often it is), but because it is ineffective . It fails the only test that matters over time: the test of reality. The amateur fakes

These are the words of the professional. They cost short-term admiration but buy long-term trust. They invite collaboration instead of scrutiny. They turn weakness into a work in progress. faking is amateur