As of 2024, the office space at 5613 DTC Parkway has been subdivided for medical billing and small legal firms. There is no plaque, no memorial. Unless you knew what to look for, you’d walk right past the birthplace of one of the last great physical media distributors.

#DVDPlay #PhysicalMedia #DenverTech #Coinstar #Throwback

If you were grabbing a movie from a red or blue kiosk at a grocery store in the mid-2000s, chances are you were looking at either a Redbox or a . While Redbox eventually won the kiosk wars, DVDPlay had a massive footprint across the United States. But where was the brain of this operation located?

By 2011, the rental war was brutal. Redbox had undercut DVDPlay on price ($1 vs. $1.50). In May 2012 , Coinstar announced the shutdown of DVDPlay, pulling the plug on 5,300+ kiosks. The Greenwood Village headquarters was quietly vacated by the fall of 2012. Most of the staff were laid off, though a few were absorbed into Coinstar’s Bellevue HQ to work on the ill-fated "Redbox Instant" streaming service.

RetroTechArchives Location: Denver Tech Center, Colorado

DVDPlay’s corporate headquarters was situated in the , specifically at 5613 DTC Parkway, Greenwood Village, CO 80111 .

Unlike the glitzy towers of Silicon Valley, DVDPlay’s HQ was a modest, functional office space in a low-rise suburban business park—fitting for a company that was trying to disrupt Blockbuster with vending machines rather than streaming.

While DVDPlay is gone, its HQ represented a brief moment in time when the future of movies was a vending machine at a gas station. It wasn't glamorous, but for a few years, if you lived in Denver, you were driving past the company that decided which copies of The Dark Knight went to which 7-Eleven.