The search results show promising links: "Acrobat Pro free full version," "crack + serial key," or "lifetime license for $10." The user clicks. One site offers a "direct download" — no payment, no trial limits.
Here's a short, informative "story" behind that search: download acrobat pro for free
So they type into Google: "download acrobat pro for free" The search results show promising links: "Acrobat Pro