Leo used for one week to scrape the emails of users who had complained about Glow Biome on Reddit (only public data, following GDPR strictly). He sent a gentle, helpful email: “Saw your post. Our serum stays fresh for 12 months. Here’s a 40% code.”

Six weeks later, Glow Biome launched their intimate care line. But instead of crushing Luna & Loam, they were too busy putting out fires. The “wet dog” smell complaints had gone viral. A Reddit user posted Maya’s comparison chart, and it got 5,000 upvotes.

You don’t need a six-figure CI platform. You need curiosity, a few free browser tabs, and the discipline to look at your competitor’s job postings every Monday morning.

“We need competitive intelligence,” her COO, Leo, said, sliding a brochure across the table. The price tag for the software: .